Designing the world of tomorrow, today.
Hello!
My name is Alex T and I’m a multi-disciplinary creative professional from Huntington Beach, California. I created LXT Works in 2007 as a showcase for my design work. Since then I’ve developed my own proprietary approach to creative work and this studio has become a trusted source for all creative needs of my B2C and B2B clients.
I envision a future where companies are able to embrace the full power of their brands, combining data, design & storytelling with innovative technologies to interact with customers on a level more profound than ever before.
By Building Breakthrough Brands™, I help companies step into this future and make a meaningful impact on the world today, for a better tomorrow.
Where does LXT Works get its name?
Roughly meaning Works by Alex T (aka LXT Works), it’s a name I chose for my design studio a long time ago. But as with any good creative work, there are layers of meaning that go deeper than that. While “LXT” is not hard to figure out - it’s a phonetic spelling of my name - “Works” has a few implications.
Defined as a “place for manufacturing things”, the word reflects my systemic approach for making creative work that’s engineered to succeed in the real world. “The works” also implies providing a full set of deliverables, which mirrors my ability to take care of all creative needs companies may have.
My creative journey
An expert in visual communication with a real passion for storytelling, I come from a long family of designers, architects and engineers. My father is an industrial designer with a long string of high-profile projects under his belt and my mother is a graphic designer with a prolific career in CPG. Since childhood, I’ve been fascinated by design’s ability to convey even the most complicated ideas in a simple and graceful manner.
During college I split my studies between design and business. This became an advantage soon after I started working in the design industry. Since too many designers are focused on art for art’s sake, my business-first mentality allowed me to get better results, faster. My studies in storytelling also came in handy for my marketing work, where creating an emotional connection to the audience is paramount.
Today, I live with my wife and two kids in Southern California. A trendsetting global hub of marketing & design, it’s an environment that inspires creativity and helps stay on top of latest trends and innovation. I continue providing freelance creative services under my LXT Works brand and I’m always looking forward to the next new and exciting opportunity!
My guiding values
Genuine passion
Creative work is not just a job - it’s my passion in life and it makes me go the extra step. I sincerely believe that design can help improve people’s lives and, little by little, make the world a better place. It brings me joy to see my work make companies more authentic and successful.
Uncompromising quality
I don’t cut any corners when it comes to the quality of my creative work because my clients depend on it to make the best impression, every time. Error-free, created to exacting specifications and with great attention to detail - my work is elegant, reliable and uniformly high quality.
Outstanding service
The best creative work would be nothing without excellent service to make it easy for the client. It’s not just an empty slogan - it’s the core of my being. Every client is equally important and receives my utmost dedication and time. I become one of the most vested stakeholders in their business and a true brand ambassador.
Beyond work
A lover of all things analog, I enjoy hobbies such as film photography, vintage cars, mechanical timepieces, traditional art and other activities that slow down time and invite introspection. In my free time, I’m slowly working on a book about minimalist living that emphasizes memory-making experiences and more meaningful consumption.
Aside from that, I’m also an avid runner, hiker, swimmer, bicyclist, bookworm, film buff, tinkerer, antique restorer and coffee addict. Equally love talking about the latest running shoes or the most obscure decades-old arthouse.
At the end of the day, I’m a guy that’s easy-going, ever-curious and deeply fascinated with good design, clever storytelling and the finer things in life.
